When Louis De Poortere first introduced its Ecorugs collection, the ambition was clear: to move towards a more circular approach to rug design. 
By shifting to a 100% polyester construction, the company created rugs that could be fully recycled through its take-back programme. But the material innovation also unlocked a range of unexpected practical benefits, including impressive durability, weather resistance and the ability to be machine-washed at home.
Following extensive testing across the different textures and qualities within the range, Louis De Poortere can now confirm that the entire Ecorugs Collection 2026 is suitable for outdoor use.
This means the brand’s distinctive designs, from timeless classics to bold contemporary patterns, can now move seamlessly between interiors and exterior living spaces. Whether placed on a terrace, balcony or garden seating area, Ecorugs introduce warmth and softness to surfaces such as stone, porcelain tiles or wooden decking, helping outdoor areas feel like a natural extension of the home.
Crucially, practicality remains central to the collection’s appeal. Because Ecorugs are fully machine washable, they are easy to maintain even when exposed to the elements. Dirt, dust and everyday marks can simply be washed away, allowing the rugs to retain their appearance season after season.
Alan Russell, sales director at Louis De Poortere, explains: “Outdoor living has grown significantly, and homeowners are paying increasing attention to how their gardens support their lifestyles beyond traditional expectations of what a garden should be. They’re no longer just spaces for gardening or appreciating nature, but places to relax, entertain and even work.”
The practicality of Ecorugs also makes them well-suited to busy indoor spaces. Their machine-washable design provides a convenient solution for households with pets, children or high foot traffic, where occasional spills and everyday accidents are part of daily life. With the ability to refresh the rug in a standard household washing machine, homeowners can keep their interiors looking fresh without the need for professional cleaning.
