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  • Staffan Tollgård Design Store – a new kind of retail experience

    This September sees the opening of the Staffan Tollgård Design Store on the tranquil docks of Grosvenor Waterside, Chelsea.  Launched by Scandinavian interior designer Staffan Tollgård, the Design Store showcases a personally curated collection of the best and the bold of luxury contemporary design. The light-filled 3500 square foot flagship space is designed to provide a new kind of retail experience: personalised, calm and complete.


    The last decade has seen Staffan Tollgård Design Group take its place among the top interior design practices in the UK.  Known for bold, creative and contemporary interiors, the decision to invest in a bricks and mortar store was born out of a belief that great design deserves to be seen and to be sold by designers that can tell its story.  Staffan worked as a filmmaker before studying interior design at the Inchbald School of Design, and the importance of story-telling runs through every aspect of the practice’s work.  Staffan explained that

    “As a group of designers we value the human behind the piece: the designer and the maker. That is why, in an increasingly digitalised world, we have invested in a showroom staffed by interior designers that understand the language of design, the pieces themselves and their place in a new story: that of the collector.”


    Unusually for a furniture and accessories store, everything in the Design Store is part of the Design Group’s story, and for sale and specification for trade and retail clients.  They have partnered with a number of leading brands, including home automation specialist NV Integration who provide a cutting-edge view into the world of integrated home technology. The poured concrete floor, barn-wood cladding, architectural lighting, and specialist wall finishes: every aspect of the store is part of the aesthetic that has made Staffan Tollgård Design Group an award-winning interior design practice.


    The Design Store showcases the best of contemporary design from across the world.  They are proud to be the exclusive retail showroom of Autoban, Stellarworks and Verden Linteloo in the UK, and to be the inaugural UK retailer of neri&hu, the furniture arm of renowned architects Neri & Hu.  As well as furniture from some of the best manufacturers that the design practice has worked with in their projects, the Store will sell lighting, rugs and accessories.  Staffan hopes that

    “whether someone comes to see us for a whole project, or simply decides on a beautiful vase or cashmere throw, our design store team has a wealth of experience to make sure that even the smallest decision dovetails with the story the client is telling with their home or gift.”


    When the store opens in September it will also have two world launches on display. The ‘belle’ light, designed by Staffan himself, for Italian light couturier Contardi, and the ‘Yi’ chair, by world renowned designer Michael Young, for EOQ Design.


    Staffan Tollgård Design Store

    Grosvenor Waterside, Chelsea

    London SW1W 8QN


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