Welcome to The Art Of Design

     All a man’s joie de vivre and energy. His creativity and passion, his natural elegance, are derived from being open to the world and to those around him. Aware of his own roots and traditions and always in search of ideas and incentives. Young, determined and full of depth, he identifies only with what is genuine, like his fragrance. Acqua di Parma Colonia Pura. A fragrance that radiates the brightness of Italian landscapes and emits a modern, subtle freshness. Its clear citrus scents tell of enfolding nature but also of evocative city scenes. Contemporary and classical, an expression of the purest Italian style. And now Colonia Pura gives the man who chooses it new and rewarding moments when grooming. Colonia Pura Deodorant Stick and Spray, as well as Colonia Pura Travel.

    The same essential image, in tones of yellow and matt silver-grey that distinguishes Colonia Pura. There is also the pleasure of finding, in ever-different ways and moments, the dynamic purity of an unmistakeable perfume. At first, the sparkling and sun-drenched scents of bergamot and the succulent scents of orange, combined with the delicate scents of petit grain, give the essential classic citrus cologne new light and breath. Immediately followed, in the heart, is a vital energy that allures and overcomes. The floral sensuality of jasmine sambac absolute and narcissus absolute merge in an unexpected balance with the spicy scents of coriander. In the elegant finish, the warm and sophisticated hints of patchouli and cedarwood meet the delicate and long-lasting notes of white musk.


    Colonia Pura Deodorant Stick

    Its new and alcohol-free formula is ideal for more sensitive skins. Delicately perfumed with the essence of Colonia Pura, it guarantees a pleasant feeling of day-long freshness.

    In 75 g size.


    Colonia Pura Deodorant Spray

    For those who prefer practicality and speed, the spray version is perfect. It contains alcohol, but is designed to respect skin balance. The fresh effect is immediate and long-lasting, with clear and shining notes of Colonia Pura.

    In 150 ml size.


    Colonia Pura Travel

    To give yourself, wherever you are, the fresh and vibrant fragrance of Colonia Pura, there is a refill bottle in a practical 30 ml size. Useful as a refill for the travel spray itself, it lies in a soft calfskin case. Its design is compact and elegant, in bright Acqua di Parma yellow.

    Pack of 2 refills in 30 ml size.










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