Welcome to The Art Of Design
  • Where it all Began

    London & Avalon began simply as a necessity – a need for a good nights rest and the need for reliable and incredible feel Bed Linen to sink into at the end of a long day. The company was born from a place of sustainable luxury, exceptional quality and longevity in mind. Our name transcends the world of sleep and interiors, elegantly weaving together our two eternal muses. The sharp and timeless style of London’s Savile Row tailoring, and the dreamy wilds of Avalon, the mythical island of peace and serenity. We all need an Avalon to retreat to at the end of the day, and we’re here to help you create yours.

    Discover our Bed Linen Collections.

    Whether it’s crisp and delightfully cool 300 thread-count percale or soft and silky 500 thread-count sateen, both our Collections are Portugese-made from 100% luxurious pure white Egyptian Cotton.

    Our expertise in supplying the world’s best hotels and Interior designers has led us to refine our Bed Linen, with sustainability, longevity and functionality in mind, without compromsing on style.

    Within our collections we offer a variety of carefully chosen trim colours and detailing. Our signature grosgrain trims are subtle, smart and add a touch of elegance.

    Effortless Elegance: Our Duvet Covers are all made with a traditional French Tail. The bottom of the duvet includes a generous and longer opening, which is then tucked under the mattress for an effortlessly neat fit, keeping the duvet firmly in place without the need for fiddly buttons.

    Style Simplicity: Our Pillowcases are all made with generous envelopes of fabric to ensure the pillows stay put. We make Bed Linen that is both beautiful, yet functional – creating products that you’ll love.

    The Perfect Fit: Our Fitted Sheets are made extra deep and unsparingly to ensure they tuck right under the thickest of mattresses. It’s these extra details that set us apart and help you to create your complete Bedscape™ for the perfect night’s sleep.

    Who do we work with?

    London & Avalon has worked closely with world-class interior designers over the last 16 years, so we understand the multitude of challenges that are part and parcel of delivering complex assignments for discerning VIPs.

    We have developed a service specifically for Interior Designers to help alleviate those pressures, to ensure that adding the finishing touches to every project is a seamless and joyful experience – from bedding, to towels and throws.

    Our dedicated team works to the timeline provided, focusing on unique specifications and delivery requirements. Every detail is considered for optimum ease, such as packing items room by room to help installation day run as smoothly as possible. We are also able to organise a laundry service pre-installation for tight project timelines and imminent guest arrivals.

    Our bespoke options across our range of luxury bedding, bath linen, cashmere and wool are incredibly versatile – from specific colourways of cashmere throws to the desired fill of the duvet and pillows in question.

    Contact Our Bespoke Team

    If you would like to know more or have any questions, our dedicated Sales Team will help guide you. Get in touch at sleepconcierge@londonandavalon.com or call 020 7751 0100

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