Versace Home opens a boutique within Hangzhou’s Qianjiang Century City district that presents a total immersion into the aesthetic lifestyle and values of the House of Versace across a 1.200sqm space. The four-storey boutique, that includes the building’s rooftop, shares the influences of Classicism, Italian craft, and contemporary flair that are at the heart of Versace. The façade is clad in black Marquina marble and features a striking, full-height L-shaped window that adds depth, light and grandeur. A perimeter detail in golden metal illuminates the structure and furthers the exterior’s unmistakable Versace aesthetic.
Upon entry, a feeling of an Italian Palazzo comes from a considered use of Italianate materials and finishes. Flooring and walls are finished in matte Calacatta marble, and the use of lacquered frames, glossy black and white marble surfaces, and backlit frosted glass panels creates a dynamic interplay of textures and reflections. Golden metal punctuates the space through its use in the display fixtures of accessories.
The focal point of the interior is a helical staircase that is crafted with white marble steps and a black glass balustrade. This architectural feat connects all four levels of the boutique and opens onto a dramatic double-height space. Here, a full-height immersive video wall draws attention and invites visitors on a captivating journey into the world of Versace Home.
The boutique presents a comprehensive selection of designs from the Versace Home collection, produced and distributed by Luxury Living Group. Featured collections center on the icons of Versace design, including the signature Medusa head that is an immediately recognizable signifier of the House, and the Greca, a classic architectural framing device symbolizing infinity and unity that has become a recurring motif of the House.
These design codes feature across pieces including sofas, armchairs, coffee tables, and bookcases, showcasing their power as symbols which transcends fashion design into a full lifestyle. Other collections featured within the boutique include the Zensational modular sofa and chaise lounge; Stiletto, which brings the precise lines of Versace heels to a collection of furniture; the Iconic coffee tables in marble and golden metal; Goddess light fixtures; and the impactful modular sofa and coffee table of the V21 Signature collection. The boutique is now open at Qianjiang Century Park, Hangzhou.
VERSACE Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978 by Gianni Versace, and it continues to lead with purpose under the creative vision of Donatella Versace. Versace’s energy comes from its clash of irreverent references. The tension between classical and contemporary; Italian tradition with the latest innovation; rock music with royalty; myth with today’s celebrity stardom. This unique formula shapes a creative culture that is expressed through now iconic designs, world-leading imagery, true fashion moments, and a heritage of innovative Italian artisanship. The Versace name is identified with a lifestyle and attitude that celebrates uniqueness and the power of a person who feels the ultimate freedom to be themself. The Versace lifestyle includes women’s, men’s, and children’s ready-to-wear, shoes, bags and accessories, Atelier Versace haute couture, eyewear, fragrances, watches, Palazzo Versace hotels, Versace Home homeware, and the Versace Jeans Couture youth line. Versace has a network of 230 boutiques and 638 licensed stores worldwide.
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UXURY LIVING GROUP Luxury Living Group is leader in the design, manufacture and distribution of luxury furniture for some of the most important brands on the international scene: Versace, Dolce&Gabbana, Trussardi, Bentley Motors, Bugatti, as well as its own brand, Luxence Luxury Living. A success story marked by craftsmanship, experimentation, and fine materials. The Luxury Living Group collections are the result of meticulous production processes: the attention to detail and craftsmanship enhance creativity, elegance and design, always balancing tradition and innovation.
A journey through the creation of furniture and accessories of excellent workmanship that at every stage, from the conception to the production of the prototype and the creation of the final item, exalts the Made in Italy values.
