“Only creativity will save creativity” says Fashion Snoops as it rebrands to Future
Snoops
London, March 25th, 2025 – After 25 years at the forefront of global trend forecasting,
Fashion Snoops is declaring a bold new mission: to safeguard creativity from an
algorithm-driven slide into sameness. Rebranding to Future Snoops, the company
champions human creativity as the ultimate competitive advantage in an age where
sameness has become the greatest business risk of all.
In a world becoming increasingly homogenized by data-driven decisions, Future Snoops is
championing a different path forward. The agency, powered by a team of global wayfinders
valued for their vision and instinct, sees the warning signs everywhere: creativity will
continue to flatten into a self-reinforcing cycle of sameness if decisions are outsourced only
to an algorithm.
In their newly released report, “The Creative Unflattening,” released today to mark the
company’s rebrand, Future Snoops maps the bold reset businesses need to break free
from “The Age of Average.”
Key findings of the report, both a blueprint for change and survival manual indicate that:
● Despite infinite data and cutting-edge technology, creative stagnation and market
homogenization across industries prevails
● What companies optimize for efficiency, they lose in distinctiveness
● What companies gain in predictability, they sacrifice in possibility
● That creativity is the currency of the future
From First Spark to Breakthrough Innovation
With a 25-year dedication to understanding the undercurrents of consumer behavior and
cultural values before they surface, Future Snoops brings AI-powered tools together with the
creator to ignite new possibilities that algorithms alone simply can’t capture.
Lilly Berelovich, FS Co-Founder & CCO explains:
“Our evolution to Future Snoops reflects our core belief: in an increasingly homogenized
world, creativity is the currency of the future—and it needs a human pulse. We don’t just
deliver trends—we create space where ideas ignite, helping to fuel the breakthroughs only
you can see.”
Founded in 2000 by Itay Arad and Lilly Berelovich, Future Snoops has grown from a New
York startup into a truly global force. Their influence spans across womenswear, menswear,
accessories, youth, active, home, tech, automotive, food + drink, beauty and wellness,
guiding brands toward distinctiveness in a world pushing toward sameness.
To mark this 25-year milestone, Future Snoops is hosting exclusive future trend
presentations and industry gatherings in London and New York City, creating spaces where
creative perspectives can collide and new futures can take shape.
Download “The Creative Unflattening” Report: LINK
Future Snoops Website: LINK
