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  • Alexander James Interiors teams up with Almacantar for first London collaboration.

    Multi award-winning interior design company Alexander James Interiors has teamed up with Almacantar for the first time to present a stunning new London development, Lyons Place. The partnership has seen the Alexander James team dress both an apartment and a townhouse at the development, which was designed by renowned local architect Sir Terry Farrell.

    February saw the official launch event for Lyons Place, with guests attending to view the stunning townhouse and its fantastic interiors. Alexander James’ brand partner McLaren showcased its latest model outside for guests to enjoy, with cocktails served by a top London mixologist.

    Situated at the intersection point of Maida Vale, Little Venice and St John’s Wood, Lyons Place is a development that exudes personality. The striking exterior with its three giant, red, modernist petrol pumps, sets the tone for the whole development. The excitement and energy of the design were key factors in Alexander James’ desire to work with Almacantar.

    “This was an incredible opportunity to collaborate and associate our Brand Partnership with Almacantar. Working not only to bring exceptional Interior Design to The Show Homes but

    coming together to create the launch of this exciting development. From modernist furnishings to collectibles sourced from local artisans, we’ve knitted together a range of colours, textures and playful design ideas to deliver an exciting vision for modern London living.”

    Ben Axton, Show Home Sales Director, Alexander James Interiors

    Lyons Place is a collection of 22 apartments, 2 duplex-penthouses and five three-storey townhouses. The Alexander James team took one of the sunlight-filled one-bedroom apartments and created a contemporary, stylish feel that stands up admirably to the building’s art-inspired exterior. A cool palette complements the sunlight’s strength, with rich bronzes, gold embellishments and velvet fringes used to add comfort and warmth. Textures range from woven fabrics to billowing voiles. Accent colours, meanwhile, are bold and punchy.

    For Almacantar’s Townhouse Collection at Lyons Place, the interior design needed to be bold yet refined, a balance which the Alexander James team achieved perfectly. Elements of tranquil water and earthy history abound, with the strong olive colour of the hallway, staircase and dining areas reflecting the leafy pathways of the local area. Strong metallics and rich timbers add interest and warmth.

    “It was important to embody the greenery of Maida Vale and Little Venice within the properties at Lyons Place in order to reflect the local character and history. Connecting the homes to art, literature and artisan crafts was also essential, while maintaining an uncluttered feel with simple lines in order to showcase the play of colour and form.”

    Laura Leadbetter, Senior Interior Designer, Alexander James Interiors

    The living areas exude relaxation and calm, while also providing plenty of exciting touches, such as the handcrafted tubular wall lamps that sit upon the Lichtenstein-inspired multi-coloured wallcovering. The statement coffee tables, meanwhile, reference the organic form and design icons, contributing to the characterful essence of the Townhouse Collection.

    The bedrooms are richly luxurious, with each featuring its own tones over a neutral palette. The darker elegance of the master bedroom is offset by bright flashes of warm metal and aged glass. In the second bedroom, marble topped bedside tables and conical lamps speak to the play of light and dark, while the third bedroom showcases bold textures and the timeless warmth of brass.

    “The Alexander James team have interpreted the personality of Lyons Place through the bold design, creating vibrant atmospheres in both the apartment and the townhouse. We are confident that the properties will speak to those looking for stylish living in an iconic contemporary development.”

    Brooke Collins, Development Manager, Almacantar

    For more information on the interior design at Lyons Place by Almacantar, visit Alexander James Interiors at www.aji.co.uk or call 020 7887 7604.

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