The regular retail experience can be stressful so it is easy to see why the Lutwyche client always returns to see Tony – the founder and creative director – or a member of the team for their next bespoke suit.
Lutwyche operates on a by appointment only basis from a showroom in Mayfair, London as well as a showroom overlooking Madison Avenue in New York which opened its doors in November 2017. The spaces are secluded, calm, personal and there’s no chance of bumping into a colleague or the paparazzi as you’re getting measured. It is not just the garment you take home (which has taken approximately 60 hours to create from scratch, by hand) that makes a Lutwyche suit an absolute luxury, but the whole experience. Being given the opportunity to use a space that is for you, not being rushed to pick fabrics, being measured precisely so that (99.9% of the time) it is not necessary to go back for a third or fourth fitting makes the experience so pleasurable. Before even picking up a tape measure Tony, or one of the talented sales assistants, will sit down and talk to each and every client. They learn about their personality and their posture so that they can give the greatest advise on what is right for them.
The client experience is one thing but it is what goes on behind the scenes that makes Lutwyche such a distinguished tailoring house. The brand was founded in 2000 and in 2006 acquired its very own workshop dating back to the 1930s and known for being one of the finest in the world in upholding the highest levels of craftsmanship. Visiting the workshop in Crewe, Cheshire, is the only way to really take in how much effort and attention goes in to making each individual suit. At the heart of the brand sits authenticity and quality, therefore ensuring that each item purchased by a client – be it a shirt, waistcoat, trousers, suit, overcoat or smoking jacket – can be purchased with confidence that everything is made on Lutwyche’s very own premises in the UK.
The team of cutters and tailors at the Lutwyche workshop do not only produce the Lutwyche label, they also create garments for some of the best known Savile Row tailors and work with well-known high fashion brands to create their tailored collections – proving that British tailoring is the best there is to offer. Lutwyche believes that a suit is simply a sartorial frame to enhance the man who wears it. The team work hard to celebrate true artisan work but also ensure that each suit projects a true 21st Century elegance to ensure that it is relevant to the world today. As well as creating beautiful bespoke garments, Lutwyche has launched the ‘Tony Lutwyche Academy’ to encourage youngsters to join the industry and also train the team at the workshop to work across all areas of tailoring. Most tailors have a specialty but with the number of people going into the industry in decline, it is important that each person learns a wider number of skills.