Ten years is a long time in business but it can go past in the blink of an eye. In 2005 Armac Brassworks, a long established manufacturer of traditional antique reproduction furniture fittings, made two significant decisions to safeguard its future.
Firstly we sold our Staniforth Street site, our home since 1929, and moved to a purpose built manufacturing and distribution building in Duddeston.
Secondly we made the acquisition of our top customer, Martin & Company from just down the road in Hockley.
After a short period of bedding into our new home and getting to know our new colleagues we embarked on a major re-brand of the business at just about the same time as the longest recession in modern times hit home!
The brand new Armac Martin met the storm head on.
We had a new name, a new logo, new stationery, and new signage on the building and vans.
We had a new catalogue, new brochures and most importantly we had new products.
We did exhibitions in Birmingham, London, Cologne, and New York.
We created a range of branded showboards that our sales team worked diligently to get seen and hung in showrooms up and down the country and overseas as well.
We invested, heavily, on new modern machinery, we added our own plating plant, we added 3D printing for new product development, and we invested in people. We sought grants for training and we took on graduates and apprentices to ensure we would have the requisite skills in house for years to come.
Armac Martin has come a long way in the last 10 years.
From a history and tradition steeped in reproduction antique furniture fittings we are now supplying modern contemporary designs for all manner of new developments.
Designer kitchens, Boutique Hotels, Modern Apartment Blocks, Gourmet Restaurants, even Superyachts.
Showcased here is the wonderfully made Jefferson range of pull handles as well as 2 styles of ring pulls for larger pieces of furniture or, as seen, chair backs.
And if you can’t find exactly what you want or envisaged for your own project then you can talk to our design team who can work with you on your own exclusive range of fittings to add your own unique ‘stamp’ to your work.
